Why a Video News Story?

What is a 2Minute VNS?

A 2Minute VNS is a Video News Story that promotes your business. As a former TV Reporter, I often had only 90 seconds to tell a story but the sweet spot today for advertorial marketing is 2 minutes. That’s why Live Fit Films developed a unique video storytelling style using the TV journalist methodology. A 2Minute VNS is a story that reports on the newsworthy aspects of your business or product. It is not a commercial. It is a credible approach to educating, entertaining, and enlightening your consumers about your company, products, services, and even your industry. After watching a 2Minute VNS, viewers feel they have learned something from the story. They do not feel as though they have been “sold to”.

What is a 2Minute Feature?

A 2Minute Feature is a feature story that profiles a business, product or person. In TV News Media, we call them “feature” stories. They’re often a little more lighthearted. The story is less about facts and statistics and more about the person or the business and even its branding (see video below).

The 2Minute VNS or 2Minute Feature is the new multi-media format for delivering a successful Video News Story or Feature Profile to a targeted audience on the Web, traditional TV or radio.

Live Fit Films pioneered this innovative approach to marketing businesses and entrepreneurs. Today, we not only produce Video News Stories and Feature Profiles for our clients but we also teach other video journalists how to use this unique approach to build a business or turn their passion into a money-making venture.

Live Fit Films shows clients how a news-style story in the format of a 2Minute VNS or 2Minute Feature Profile delivers a powerful, compelling, action-oriented message to consumers.

The News Media has long been telling stories in this style. It’s credible. It’s efficient. And it’s valuable exposure. But many video production companies don’t fully understand this concept because their background isn’t in broadcast journalism.

Live Fit Films is founded by a veteran TV Journalist. Our crew members and independent producers all have TV experience. We bring in college students who are eager to learn the new multi-media platform that is emerging.

We teach clients how their marketing and advertising dollars can be best spent in a cross-media promotion using our unique 2Minute Video News Story or 2Minute Feature Profile. These stories are easily placed on TV to maximize your advertising campaign by using a news-style format that looks like your story aired on the evening news. Our team of Media Buy Specialists help find the best pricing for a 120-second spot. Your 2Minute VNS or 2Minute Profile engages the audience and won’t be overlooked because it’s just a commercial.

Take a look at this 2Minute VNS.

And here’s an example of a 2Minute Feature Profile.

Sometimes Live Fit Films produces a slightly longer version. The 2:30 VNS is the perfect length for television. TV stations are now starting to offer ad space in blocks of 2:30. This gives the advertiser the ability to tell their consumers a story in greater depth.