Shout Out: Marrokal Design & Remodeling Offers Effective Educational Videos For Homeowners
We’re giving a big shout out to our client Marrokal Design & Remodeling for the creative use of their Video News Story subscription services. Live Fit Films has produced VNS and article marketing content for the San Diego-based, award-winning remodeling firm for years.
When we began with the company they didn’t have any Video News Stories and their YouTube Channel had only commercial spots. While their commercials are very well done and air on local TV, the VNS strategy has given them a greater Internet presence with solid information that consumers need and want. The company then added the videos in their newsletter, helping to encourage more click-throughs to the company’s website as well as providing effective educational information for current and potential clients.
Most of us use the Internet to research information–everything from how to cook salmon to who should I hire for a home construction project. Having a solid presence on the Web strengthens the chances of your company being found. Video is one of the fastest growing techniques used to market businesses–but not just any video. There are a lot of poor videos. The sound is bad or the picture is barely viewable. Even worse, there’s no real value in the video. No story or helpful information…essentially it’s just a commercial. That won’t get you increased exposure. Today’s post-consumer wants value. They want information, resources, help getting their questions answered. When a video story is told effectively and coupled with a well-crafted newsletter, you have a successful pairing and a resource-oriented marketing tool that is actually beneficial to your current and potential clients.
What Marrokal Design & Remodeling has effectively done is combine the use of LFF’s creative article marketing and Video News Stories that are targeted at gaining loyal followers and more business by addressing the needs of the consumers who are likely to hire them. In this attractive newsletter, they’ve placed a VNS that Live Fit Films created for the company more than a year ago. However, the information is timeless and perpetually helpful.
The VNS serves multiple purposes. It offers helpful tips from the company’s savvy interior designers and showcases the company’s design center and hot styles in home decor. Using a consumer-centric style of marketing that addresses needs and provides information helps to better position this successful business as a leader in its industry. Consumers look to Marrokal Design & Remodeling for advice, consultation, and services because they’ve effectively communicated their mission to serve the homeowner’s needs well from concept to completion.
View how the company integrates its Video News Stories in an educational library on its website.
Kudos to Marrokal Design & Remodeling not only for being a leader in its industry but also helping provide important information to a hungry audience of homeowners seeking endless information on remodeling.