Is your company heading to a convention or trade show? Then you should have a quick spot promoting your booth. Use a 30-second Video spot like this one to let your database and social media followers know what you’re offering at your booth. Using a quick promotional video like this one can help increase traffic at your booth. Call Live Fit Films for your Trade Show Promotional Video spot. Call us to discuss your project needs: (858) 259-3646
A 2Minute VNS is a 120-second Video News Story. As a former TV Reporter, I often only had 90-seconds to tell a story but the sweet spot today for advertorial marketing is 2 minutes. That’s why Live Fit Films developed a unique video storytelling style using the TV journalist methodology. A 2Minute VNS is a story that reports on the newsworthy aspects of your business or product. It is not a commercial. It is a credible approach to educating, entertaining, and enlightening your consumers about your company, products, services, and even industry. After watching a 2Minute VNS, viewers feel they have learned something from the story. They do not feel as though they have been “sold to”.
The 2Minute VNS or 2Minute Feature is the New Multi-Media format for delivering a successful Video News Story or Feature Profile to a targeted audience on the Web, traditional TV or radio.
Live Fit Films pioneered this innovative approach to marketing businesses and entrepreneurs. Today, we not only produce Video News Stories and Feature Profiles for our clients but we also teach other video journalists how to use this unique approach to build a business or turn their passion into a money-making venture.
Live Fit Films shows clients how a news-style story in the format of a 2Minute VNS or 2Minute Feature Profile delivers a powerful, compelling, action-oriented message to consumers.
The News Media has long been telling stories in this style. It’s credible. It’s efficient. And it’s valuable exposure. But many video production companies don’t fully understand this concept because their background isn’t in broadcast journalism.
Live Fit Films is founded by a veteran TV Journalist. Our crew members and independent producers all have TV experience. We bring in college students who are eager to learn the new Multi-Media platform that is emerging.
We teach clients how their marketing and advertising dollars can be best spent in a cross-media promotion using our unique 2Minute Video News Story or 2Minute Feature Profile. These stories are easily placed on TV to maximize your advertising campaign by using a news-style format that looks like your story aired on the evening news. Our team of Media Buy Specialists help find the best pricing for a 120-second spot. Your 2Minute VNS or 2Minute Profile engages the audience and won’t be overlooked because it’s just a commercial.
We’re giving a big shout out to our client Marrokal Design & Remodeling for the creative use of their Video News Story subscription services. Live Fit Films has produced VNS and article marketing content for the San Diego-based, award-winning remodeling firm for years.
Example of Best Video Marketing Practices by LiveFitFilms.com
When we began with the company they didn’t have any Video News Stories and their YouTube Channel had only commercial spots. While their commercials are very well done and air on local TV, the VNS strategy has given them a greater Internet presence with solid information that consumers need and want. The company then added the videos in their newsletter, helping to encourage more click-throughs to the company’s website as well as providing effective educational information for current and potential clients.
Most of us use the Internet to research information–everything from how to cook salmon to who should I hire for a home construction project. Having a solid presence on the Web strengthens the chances of your company being found. Video is one of the fastest growing techniques used to market businesses–but not just any video. There are a lot of poor videos. The sound is bad or the picture is barely viewable. Even worse, there’s no real value in the video. No story or helpful information…essentially it’s just a commercial. That won’t get you increased exposure. Today’s post-consumer wants value. They want information, resources, help getting their questions answered. When a video story is told effectively and coupled with a well-crafted newsletter, you have a successful pairing and a resource-oriented marketing tool that is actually beneficial to your current and potential clients.
What Marrokal Design & Remodeling has effectively done is combine the use of LFF’s creative article marketing and Video News Stories that are targeted at gaining loyal followers and more business by addressing the needs of the consumers who are likely to hire them. In this attractive newsletter, they’ve placed a VNS that Live Fit Films created for the company more than a year ago. However, the information is timeless and perpetually helpful.
The VNS serves multiple purposes. It offers helpful tips from the company’s savvy interior designers and showcases the company’s design center and hot styles in home decor. Using a consumer-centric style of marketing that addresses needs and provides information helps to better position this successful business as a leader in its industry. Consumers look to Marrokal Design & Remodeling for advice, consultation, and services because they’ve effectively communicated their mission to serve the homeowner’s needs well from concept to completion.
View how the company integrates its Video News Stories in an educational library on its website.
Kudos to Marrokal Design & Remodeling not only for being a leader in its industry but also helping provide important information to a hungry audience of homeowners seeking endless information on remodeling.
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