So you’ve likely heard the saying “content is king”. Well, so is “coverage”. At Live Fit Films, we often cover red carpet events, gala dinners, and celebrity golf tournaments/fundraisers.
It’s important for non-profits to understand that in today’s world, coverage is king. That means that if you’re going to the trouble and expense of hosting an event, you should make sure you have quality coverage. The photos were taken at Forman’s Foundation Celebrity Golf Tournament. Live Fit Films set up a booth at one of the holes and filmed golfers and celebrities as they played our Breast Cancer Trivial Pursuit game while on the court. This creates fantastic video to help promote and attract people to the next event.
Bringing a TV reporter and crew out to your event offers that quality coverage. It’s like hiring a professional MC to host the event…sure it’s extra money but the end result is a quality video that allows your organization the opportunity to share your message with the world in a highly credible and newsworthy style.
Once you have videos you can use them in many ways: on your website, create a YouTube channel, send out links in email blasts, in newsletters, in video press releases, on FaceBook, on TV, and many other ways. There are also many different styles of covering your event. Watch the videos in this post to see a few options or view our portfolio of videos.
You can also join online fundraising organizations like Razzo. The organization’s mission is, “To better the entire cause marketplace by elevating social fundraising practices, and strengthening relationships between nonprofits, donors and fundraisers. Inspiring Generosity covers social fundraising trends, news, and case studies; democratizes traditional development best practices; and provides other relevant information.”
As a video journalist who has worked with hundreds of non-profits, I’ve been impressed with their mission and effort. Social media is key to building greater awareness and communicating your message. Razzo touts that it has raised more than $73,000,000 for worthy causes.
Make sure you’re video documenting your next fundraising event and most important putting the video story together in a compelling way that will allow your organization to share your message with the world and potential donors.